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What to Do When Your Blog Growth Flatlines


For several months the scenario hasn’t changed… your page views are predictable, your social media numbers grow at a snail’s pace, and for every newsletter subscriber you gain, you seem to lose two.

Does this sound familiar?

I can guarantee almost every blogger has encountered a season when their blog growth flatlines. Here are some practical strategies to turn things around!

Check out these tips on how to turn around a #blog that has flatlined! #blogging Click To Tweet

Assess your strategic plan.

If you want to grow your blog you should have a strategic plan. When in a season of slow/no growth, it’s a good idea to evaluate your strategic plan and assess your objectives.

Maybe you implemented something that isn’t working well, or perhaps you’ve strayed from your original niche.

If you don’t have a strategic plan yet, just sign up for my newsletter HERE and get access to my printable template for strategic planning.

Refresh and resurrect old content.

Sometimes there’s old content that needs an update and a push through social media channels! What I love about this strategy is it can breathe new life into old posts and can excite people about your blog all over again!

If you need step-by-step instructions to inspire you through the process of refreshing and resurrecting old posts, you can find that HERE.

Network.

You can’t grow if you don’t work on building your community! Join link parties, visit other blogs, and comment on others’ social media shares. Be clever about how you market your site. Do everything you can to make your brand STAND OUT!

Take a course.

Perhaps your blog stopped growing because you stopped learning!

Blog courses are a wonderful way to breathe life into your blog. I love the Christian Blogger’s Bootcamp. It’s detailed, gives you access to a wonderful community, and it’s affordable. If you use my discount code TDM10, you’ll receive 10% off!

Read a blogging book.

There are so many helpful blogging books out there! Find one that will help you achieve your blogging goals. Here are a few good ones to investigate:

Write a guest post.

Guest posting is a fabulous way to build readership on your blog. By guest posting, you are reaching out to someone else’s audience!

When you write your article, make sure to include backlinks to your blog so that readers can pop over to your site.

Another way to achieve this is to cross publish on other sites such as The Huffington Post, Scary Mommy, For Every Mom, and many more! Susan Maccarelli from Beyond Your Blog published a list of sites to submit your writing to. In fact, she even has a list of sites that will PAY for your previously published work… how sweet is that?! Increased exposure AND money… sounds like a blogger’s dream come true!

Invite guest posters.

Why not invite someone to bring their audience to YOUR site?! If you work with someone who writes within your niche, you may gain new regular readers. Make sure that your guest posting terms highlight what your expectations are (i.e. that they share the post on their social media, that they have a lead in from their own site, etc.).

If you’re considering guest posters, it’s a good idea to have a section on your site which indicates your expectations. If you need an example, you can have a look at my guest posting criteria.

Make a product.

Products are another fabulous way to give your site a nudge in the upward direction.

Write a book. Make a printable resource. Design something.

Whatever you do, make sure to include a section on all the ways people can stay in contact with you (i.e. your blog URL, social media links, etc.).

Narrow your focus.

Maybe you’ve been writing about too many interests and your audience is scattered. Perhaps you drew some people in with your recipes, some with your marriage advice, some with your parenting advice, and others with your sewing projects. Your readers may not be getting what they originally came for and as a result, you’re not seeing growth.

I never used to “get” the niche blogging thing. I used to think that it was unnecessary and uninspired. I wanted to write about whatever I liked but over the last year, I realized that people were coming for specific content and I needed to share that information as much as possible.

I recently started my other site, Deliberate Homeschooling, exactly for this reason. Homeschooling is a niche I’m passionate about. As much as I wanted to write about it, only a small percentage of The Deliberate Mom’s readers were interested in it. Many are here for my parenting and faith-based posts.

While this site is still diverse, the purpose is a lot clearer and now my homeschooling readers have a site where they can glean all the homeschooling information they desire!

Find a tribe.

This is KEY to getting over the flatline hump! A close-knit tribe will help you grow exponentially! They can help share your content on social media, they encourage one another, and they can be a cornerstone to your blog flourishing.

If you don’t have a tribe to join, why not form your own? Successful tribes usually are:

  • small (less than 20 participants)
  • active (if you can’t commit to participating in the tribe at least once a week, then maybe it isn’t the right thing for you)
  • committed to seeing one another succeed (there’s no room for envy, jealousy, or gossip here – these things will kill a tribe)
  • honest and willing to tell one another their concerns or opinions
  • sets goals for their sites AND the tribe
  • reviews membership regularly to ensure members are still interested and involved

Try not to let your blog’s flatline get you down. Every blog at some time or another hits a quiet season. Jump start it with a few of these strategies and watch your site grow!

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Jennifer Bly
Jennifer Bly
Author of My Kitchen, My Classroom: An Introduction to Homeschool, creator of The Deliberate Mom, Deliberate Homeschooling and regular contributor to The Huffington Post. Jennifer writes about parenting, her faith, and life with her husband and two girls. Jennifer has a Bachelor of Applied Human Service Administration Degree with a specialization in Early Learning in Child Care. 

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