This is the first time EVER that I’m sharing my blog goals here on The Deliberate Mom. It’s kind of crazy that I’ve been running this site for 6 1/2 years, yet I’ve never publicly disclosed my goals.

That all changes today! I’m sharing my INSANE blog goals for the new year.

I’m nervous to put these hopes and dreams out there. I mean, what if I fail?

Yes, I may feel the pressure of letting myself down, but my disappointments and shortfalls will be public! That’s an unsettling thought for a type-a personality like mine.

Regardless, I need accountability. I’ve learned a lot over the past blogging year, so I’m taking that wisdom and applying it to some of my goals for this coming year.

Are you ready?! I’m laying it all down… right now.

Come read this blogger's goals for the new year! #blogging Share on X


I think I’m addicted to learning. I purchased the Genius Blogger’s Toolkit in October. I’ve read a couple books and completed one course from the bundle. I’ve got many more resources to wade through, but that’s going to have to wait because I purchased EBA (Elite Blog Academy) 3.0!

I’m crazy, right?!

My major educational focus of this year is to complete EBA 3.0 by August.


  • Finish EBA 3.0 by August


I love a good blog makeover.

In September, I redesigned Deliberate Homeschooling. I intended to do the same for The Deliberate Mom but I lost the motivation after fixing up my other site.

I’ve heard that a module in EBA 3.0 is on blog functionality and aesthetics. I will revamp The Deliberate Mom after I complete that particular course module. While I have several ideas of the way I want The Deliberate Mom to look, I want to make sure that my ideas are in line with EBA’s recommendations.


  • Collect ideas for what design elements I wish to include on The Deliberate Mom
  • Redesign The Deliberate Mom by August 


This past year, I made the challenging decision to retire the SHINE Blog Hop. SHINE was a wonderful community-building platform. Unfortunately, it took far too much time and effort to maintain at the high standards I had set for it (there’s that type-a personality again).

In the coming year I’ll be looking for ways to continue to build community here on The Deliberate Mom. One of the things I’ve heard from readers and friends is that they love seeing videos.

So in the new year, I’ll be doing more videos, including live video on Facebook. Live video is a fabulous way for me to connect with you and for you to connect with one another.


  • Create valuable video and Facebook Live content 
  • Create weekly videos/live events by the end of December


As I reported last week, I made several products in 2016. I’m launching a small product in April which compliments my Becoming a Deliberate Mom Workbook.

I realized that I’ve got loads of energy when it comes to product creation, but launches and promotion are challenging.

In 2017 I will focus on creating only ONE product. I have several ideas that I love right now, but haven’t chosen one yet.

I plan to have the final draft of my product ready by next December.


  • Launch one product in April
  • Create another product by December
  • Make marketing plans for my products


Every year, I have set goals for pageviews and unique visitors and every year, I’ve fallen short of my goal.

I’ve decided to NOT make a goal about pageviews and here’s why….

I find it easy to get discouraged by the numbers. If I have a great week followed by a week when my numbers are half, it’s an emotional roller coaster. From now on, I will only check my analytics monthly.

This “rule” with numbers will apply to social media and my email list as well. But I will expect growth in my top preferred social media platforms (Facebook and Pinterest), as well as an increase in subscribers to my newsletter.


  • Check Google Analytics only once/month
  • Growth for the social media platforms of Facebook and Pinterest
  • Growth in email subscribers list


I wrote the eCourse, Time Management for Bloggers because I have a passion for all things having to do with organization and efficiency. I’m always on a mission to make my work time more productive and efficient.

This year I want to reevaluate some of my commitments and see if I can drop blogging from my weekends. It’s ambitious but I would love to make my blog work a Monday – Friday gig.


  • Reevaluate schedule and blog commitments
  • By the end of the year, implement a Monday – Friday blog schedule


This is the scary one.

I’ve been dreaming of increasing my blog income for the past three years. Hopefully, EBA will help me get the tools I need to make this dream a reality.

While my income has gone up every year, I want to make this year my best income-earning year yet!

This dream is daunting though. I’ve dropped Google Adsense, as well as the majority of sidebar advertising from my website (although I’ve been toying with the idea of inserting an Amazon CPM ad on my Deliberate Mom sidebar).

I’ve also cut back on sponsored posts. Which means that this year, most of my income will need to come from my own products and affiliate sales.

Before I reveal my income goal, I have to say that this was difficult to share. I struggled with deciding on a number. I don’t want to aim low but I also don’t want to seem “greedy”. The number I finally decided upon covers blog expenses and would give me a great base to contribute to my household earnings.

My income goal for this year is $1000+ / month.


  • Increase monthly income to at least $1000 per month by the end of next year

So that’s it! Those are my blog goals for the new year. It’s a big list but I’m going to do it one bite at a time. I’ll make sure to report back to you next year to let you know what worked and what didn’t.

Do you have any blog goals for the new year? I invite you to share in the comment section below!

Thank you for being on this journey with me. Wishing you a very Happy New Year!



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Jennifer Bly
Jennifer Bly
Author of My Kitchen, My Classroom: An Introduction to Homeschool and creator of The Deliberate Mom. Jennifer writes about parenting, homeschooling, her faith, and life with her husband and two girls. Jennifer has a Bachelor of Applied Human Service Administration Degree with a specialization in Early Learning in Child Care.

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