*Disclosure: Please note that links to merchants mentioned within this post use an affiliate link which means that - at zero cost to you - I might earn a commission if you buy something through the link. That said, I never recommend anything I don’t love. See more details here.*

How to Make Money by Advertising on Your Blog

A frequent question that I’m asked by other bloggers is:

“How do you monetize your blog?”

There are many avenues of monetization… so many, I couldn’t possibly cover them all but today I’m going to share some favourite advertising programs that you can use to monetize your blog.

Make money #blogging! Read the pros and cons of advertising options for your blog. Click To Tweet


I love Share-A-Sale. Once you sign up for an affiliate account with them, you can pick and choose which merchants’ ads you would like to host on your site. Some merchants have automatic approvals of Share-A-Sale affiliates and some require you to apply to their program separately.

I appreciate the flexibility of Share-A-Sale. I can write a post and decide which ad would appeal most to the person reading the post. So, if it’s a crafting post, I may share a Craftsy ad, or if it’s a post for babies, I may share a Grovia cloth diapering ad. I also love that most merchants have a wide variety of ad sizes and styles to choose from.


  • Flexibility and complete control over which ads you wish to display
  • Some merchants have very high commissions ($15-$18 per purchase), so profits can be quite good
  • A straightforward dashboard to evaluate clicks, profits, etc.


  • A $50 payment threshold
  • Some merchants may not approve you as an affiliate
  • Extra work as you have to copy and paste code into your site/posts in order for your ads to display


I stumbled across VigLink and have been astounded about the simplicity and effectiveness of it. Basically, with VigLink, you install a small chunk of code on your website. VigLink monetizes YOUR content and selects from a catalogue of over 35,000 merchants. If links are clicked and/or purchases made through your links, you receive a commission. For example, if you type a post and mention a particular brand such as iPad or Kindle or you mention a particular merchant, VigLink converts what you’ve typed into a monetized link. You may not see which words VigLink chooses to monetize until after you published the post.

What makes VigLink especially AWESOME is that they optimize your links for you (which basically means they ensure your links are affiliated with the highest paying merchant). How’s that for cool?! VigLink also has the option for you to create “Anywhere Links” (monetized links that can be used on social media sites).


  • Low ($10) payment threshold
  • Paid via PayPal
  • Fabulous dashboard; shows clicks per day, which links and posts make the most income, etc.


  • Initially hard to tell if it’s working
  • Two month lag in payment (i.e. if you made $12 in February, you will not receive the $12 payment until May 1)

Google Adsense

I like Google Adsense because it requires little effort. This is especially true if you have a Blogger hosted blog. Right within the Earnings section of your dashboard, you can control the settings of your adsense account. Within the layout section of blogger, you can decide where on your blog you would like your Google Adsense ads to go (sidebar, under posts, or in sidebar and under posts).


  • Easy to install
  • “Smart” ads (displays what it thinks a particular viewer might be interested in)
  • Great dashboard
  • Runs with minimal effort/time on your part


  • High payment threshold (i.e. $100 in Canada and the US)
  • Hard to control which ads are displayed. You can eliminate certain advertising subjects but it is a hassle to monitor)

Amazon Associates

I love the Amazon Associates program. There is so much flexibility for advertising. Whether you host an ad in your sidebar, write a post with links built into it, or have an Amazon storefront on your site, there are many ways to advertise!


  • Various choices for payments (check, direct deposit, or Amazon credit)
  • Low payment threshold of $10 for direct deposit or Amazon credit


  • $15 service fee for checks (checks need to be over a $100 payment threshold)
  • Two month payment turn around (i.e. sales made in January are paid in late March)

Seek out your own affiliate programs

When I like a business, product, or service, the first thing I do is check and see if they work with affiliates. Some of my favourite “independent affiliates” are Web Hosting Hub, The Morning Time Basket, Mama Miss Designs, and the Homegrown Learners SQUILT Curriculum.


  • Work with businesses you already like and whom you find reputable
  • You can investigate businesses and apply to ones which pay well. For instance, Web Hosting Hub pays a commission of $50 per sale and after 3 sales in a month, this amount increases to $100 per sale
  • Most of these businesses pay by PayPal


  • Can be a lot of work managing and monitoring independent accounts
  • Payment turnaround can take up to two months

Passionfruit, Adproval, BlogAds or Self-Hosted Ads

There is also the option of selling ad space on your blog. The nice thing about selling ad space is that the payment is guaranteed, whereas the previous advertising options are paid per click or per impression. Several websites offer support in selling ad space on your site; these include Passionfruit, Adproval, and BlogAds.

If you want to see an example of what a blog advertising page looks like, you can check out my page HERE.

Would you like more information? Code It Pretty has a great post comparing Passionfruit vs. Adproval.

Of course, you could always set up your own advertising options within your blog. You could create a sales page, decide what ad sizes/types you would sell, and sell them directly to the businesses that contact you. This would obviously take time to set up, promote, and monitor but the benefit would be that the profits are 100% your own.

Do you have any tips or suggestions for advertising on your blog? If so, please share.Jennifer-The-Deliberate-Mom-Signature

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Jennifer Bly
Jennifer Bly
Author of My Kitchen, My Classroom: An Introduction to Homeschool, creator of The Deliberate Mom, Deliberate Homeschooling and regular contributor to The Huffington Post. Jennifer writes about parenting, her faith, and life with her husband and two girls. Jennifer has a Bachelor of Applied Human Service Administration Degree with a specialization in Early Learning in Child Care. 

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46 thoughts on “How to Make Money by Advertising on Your Blog

    • Jennifer - The Deliberate Mom

      Good question Jennifer. I do use all these options (except selling my own ad space). I would have to say that VigLink is my favourite because of the ease of use. You install the code and forget about it! I installed at the end of January and have made $20 so far but often with these programs it takes time to gain momentum. I can see it growing a lot more in the next year.

      I’ve made the most money from Share-A-Sale though. I dislike the time it takes to install the ads though.

      Best wishes as you seek out something that works for you.

  • Remy Cruz

    I us passionfruit in my blog, and so far I had no regrets I can set my ads for hours, days, months or years. Once the company or blog buy the add, you will review the add and it will display directly. No coding necessary.

    They charge you 2.9 + 30cents per transaction (paypal) not bad at all. So far I have one advertiser for one year :) and one contacted me this week to work is us.

    On the other hand, you can do more than sale ads space, you can do sponsored tweets, Facebook, Instagram and many more. I recently add these services to my blog.

    I guess is attractive to your customers to have displayed your services in one place.

    • Remy Cruz

      They have a year subscription If I’m correct I paid 85.00 dollars, I can’ wait to see your blog in WordPress I did the switch by myself and I don’t have regrets. First days it’s a little bit confusing but in less than 2 weeks you will do fine.

  • Mothering From Scratch

    {Melinda} We just started monetizing our blog with Google Adsense. You’re right. It does take some time to really monitor it and sort through all the categories you do and don’t want displayed. We’re not making a lot now, but hoping that will change as our traffic increases.

    We also just signed up for BeaconAds.com, it is a faith-based clearinghouse for ad sales. They take 30% of your sales, but handle pretty much everything and expose you to all kinds of potential advertisers that are looking to advertise on blogs just like yours. We thought it was worth a shot. Time will tell.

    Visiting from Sharefest!

  • Jelli B.

    Thanks for cluing me in to a few new affiliates, Jennifer. I tend to lean on Amazon for simplicity’s sake, though I know the payout isn’t that great. Do you use Webhub Hosting?

    • Jennifer - The Deliberate Mom

      Hi Jelli! My blog will be hosted by Webhub Hosting after my blog transfer on Wednesday. So far I have been thoroughly impressed with their customer service. I also just signed up as an affiliate with them. Their payouts are fantastic! I haven’t made a sale yet but like I said, they are new affiliate program.

      Viglink is super simple Jelli. Just install the code and let it convert your content for you! I am always surprised when I receive a payment from them because it’s not something I physically schedule and monitor, they do all the work for you!

      Thanks for stopping by my friend!

  • Natalie A

    Great tips, thanks! Advertising has been very confusing and frustrating for me, hahah. Right now I only use Adsense, because it was so easy to set up! The payment threshold is annoying though, I haven’t received anything yet because of it! Oh well, someday ;)

  • Caroline

    Thanks for sharing these – never have heard of any of these! To be honest I never click on links (maybe blogs, but not ads) on others sites – so I’m curious if it is worth the trouble to set all of these up – I can’t imagine I would make more than a few bucks… hmm!! Either way, thanks for the insight!

    • Jennifer - The Deliberate Mom

      You’re welcome Caroline. I don’t click links unless I really know the blog. I figure if I’m going to shop online, I might as well make sure one of my blogging friends gets commission. Like I said previously, with VigLink I’ve made $20 since I signed up at the end of January… so someone is clicking them.

  • Shana Manuel

    Thanks for this article, Jennifer. I’ve tried Adsense only so far and while it’s easy to use, I wonder whether the average blog will make any substantial money. Might be best to sell ad space directly to partner companies that stand to benefit from your fan base.

    • Jennifer - The Deliberate Mom

      I’ve had Adsense since I first started blogging almost 4 years ago. My account is currently sitting at a grande $44! It will take forever to hit that $100 threshold! That’s why I like other options as well.

      Thanks for stopping by Shana.

  • Michelle Nahom

    I really haven’t used ads to my benefit. I have Adsense and I am part of another ad network, but I haven’t done a whole lot with ShareaSale or Amazon. VigLink sounds interesting too. I’ve played around with advertising on other people’s blogs, but I barely received any traffic from it, so I’m too not sure about that as an option. I think there has to be other services offered with it, like tweets, etc…if I ever offer that as an option to people, I’ll do some shout outs as part of the package. I would hate for someone to advertise on my blog and get one or two click throughs for the month, which has essentially been my experience. Great info here!

  • Just A Touch Of Crazy

    Really great tips! We’re using adsense right now and sharesale for affiliates, though we haven’t made any sales through them. But then again we haven’t promoted anything from them too much and don’t have a huge amount of traffic yet. So with Viglink can you tell what words they link up? Like do they have a different color or something like when you add your own links yourself? Thanks for sharing these tips! I think I might check the Viglink out and will definitely be pinning this.

    • Jennifer - The Deliberate Mom

      I find with Share-A-Sale you really have to monitor what is getting the hits and be strategic with which ads to place. I love when affiliates through Share-A-Sale offer you $ just to put their ad up on your blog. I think Mabel’s Labels and Craftsy did that with me when I signed up with them. $5… just for putting their ad up on my home page.

      With VigLink you can tell the links that are inserted. The hyperlink is coloured like other hyperlinks you might manually insert. Also, if you hover over the link for a few seconds, you will see a bubble pop up that says “Link added by VigLink” (you can see that in Davy’s comment above when referencing Amazon)… yes VigLink even monetizes your comments!!!

      Of all the programs I would have to say it’s my favourite because it’s hassle-free. Just install the code and wait for a notification from PayPal saying that VigLink made a deposit to your PayPal account! It’s a pretty sweet deal.

      Thanks for pinning! I hope this helps you!

  • Shecki Grtlyblesd

    I think the only reason I’ve done so well with Amazon is because all my friends started using my link to do their shopping during our adoption process to help with travel supplies and some of them still use it.

    • Jennifer - The Deliberate Mom

      What lovely friends you have. When I know I’m about to do some online shopping, I always try to visit through the affiliate link of a blogging friend. They might as well earn the commission since I was going to spend the money anyway.

      Thanks for visiting Shecki!

  • The Brown Girl with Long Hair

    Oh, Jennifer, you’ve hit it out of the park once again with this one.

    From hence forward, I shall call you The Wise Mistress of the Blogging World.

    Thank you for a very thorough — and insightful — post.

    I hope you’re having a great weekend…

  • Rachel @ Craft, Art & Mess

    Thanks for sharing on Say G’Day Saturday, glad I visited as this is a great post for me, I am currently starting to look into these options and there were some suggestions here I had not heard of, so thanks, now I have more to add to the list to investigate.

  • Karen

    This is just the kind of information I needed! I planned to just get my blog going for the first year and learn as much as I can to get a level of comfort, then work on ads after that. I really had little idea of where to start. Thanks so much for your great list. I especially appreciate the pros and cons. That is extremely helpful in choosing which sponsors to pursue.

  • Raising Up Stones

    This was very helpful! Right now I am not doing anything as far as profit. I read somewhere that you need to build up your followers first. Is this true in your opinion? should I wait until my blog gets more popular or start now in the beginning. I have been at it for just two months now but would really like to start adding some profit to help out with the finances!

  • Debbie

    Hi Jennifer, your blog is too much!…In a nice way!

    Recently I’ve been tweaking my blog and messing around with advertising. I am signed up as an affiliate for a couple of companies I would highly recommend and I’m an Amazon affiliate, but I had never heard of VigLink.

    I’ll be checking that out for sure…There’s just not enough hours in the day for a family life and blogging!