There are so many blogs on the internet. How do you get sizable page views and entice brands to work with you? Here are some unique promotion and marketing techniques that every blogger should know!
**This post contains affiliate links. Clicking on one of these links and making a purchase means you get an awesome product and I get a commission. I call that WIN-WIN! My complete disclosure policy can be found HERE**
One of the easiest ways I market my blog is through email.
I use the WiseStamp email signature. There’s a few things I love about this signature:
* It’s original
* It’s personal
* It has links to my social media sites
* It shares the title of my most recent post
* It’s FREE!
Here’s something else that excites me about this tool… it drives traffic to your blog! WiseStamp is responsible for 6% of the traffic that came to my blog in the month of January. To put that into perspective, this exceeds the overall traffic The Deliberate Mom has gotten from The Huffington Post and Twitter!
Every blogger should have business cards. Make sure your business cards are eye-catching and stand out from the rest. I adore my mini business cards from Moo. They’re affordable and they’re printed on a high quality laminate paper. By the way, if you use my referral link, you get 10% off your first order!
Once you have your business cards, make a plan for how you would like to distribute them.
Consider placing some business cards in books at your local library or book stores. Choose books that relate to your blogging niche. You can also pin your business card on bulletin boards of places that may relate to your niche (i.e. food blog – local restaurant, parenting blog – indoor playground, etc.).
Distribute business cards to local businesses. Make sure to include business cards in any media kits you send to brands you wish to work with.
Connect, connect, connect
You have your business cards and you’ve added a fancy new signature to your email… now it’s time to connect. I would encourage you to make at least 60 meaningful connections every day. This can happen in a variety of ways:
* Visiting and commenting on others’ blog posts
* Replying to emails
* Answering questions in forums related to your niche
* Responding to others’ social media shares
* Replying in a meaningful way to comments left on your blog
Beyond this, challenge yourself to make at least 1 NEW connection every day.
Respond to generosity, generously
While you’re making connections make sure to respond to generosity, generously. If someone tweets you, thank them! If someone comments on a post, reply to them! If someone pins your content, thank them!
Wait? What?! You don’t know what content is being pinned from your site?
I encourage you to sign up for pinalerts.com – a FREE service which notifies you of which photos/posts are pinned from your site.
You can sign up to be notified: as it happens, once an hour, once a day, or once a week.
What I love about this service is you can click the pin’s URL and go directly to the pin on the board of the person who pinned it! Once there, you can like the pin or leave a comment on it. You can also follow that person if you’re not already following them).
Did you know that pins with high repin rates and comments are more likely to show up in the Pinterest Smartfeed? So why not help your content along by commenting on the pin and thanking the pinner for pinning it?
Increase opportunities for reviews
Admit it, sometimes it’s hard to read review posts. However, I read and comment on review posts of products that I’m especially interested in. I’ve noticed that if I write a thorough and thoughtful comment, the company will often contact me to do a review as well. I’ve had a number of companies approach me because of this strategy. They even mention the post I commented on!
So get out there and comment on those reviews!!!
I’m still hunting down a good MacBook Pro review to comment on (wink, wink).
There you have it! Those were my 5 unique marketing techniques. Are any of these new to you? Is there anything you’re specifically interested in? I would love to hear from you!
Want to read more about Blogging? You can follow the Deliberate BLOGGING board on Pinterest right here.